MAGAZINE
Published February 17,2017
http://magazinereaders.blogspot.com/
The popular Smurfs characters are encouraging children, young people
and adults to make the world happier, more peaceful, equitable and
healthy with a campaign launched Wednesday by the United Nations,
UNICEF, and the United Nations Foundation.
The “Small Smurfs Big Goals” campaign is designed to encourage
everyone to learn about and support the 17 Sustainable Development Goals
which were agreed on by all 193 member countries of the United Nations
in 2015.
It kicks off with the launch of a public service announcement video
inspiring viewers to champion the goals, which include ending extreme
poverty, protecting the planet and giving everyone the chance to enjoy
peace and prosperity.
The public can also join “Team Smurfs” by visiting the
SmallSmurfsBigGoals.com website to find out how they can contribute to
achieving the goals; discover which goals are best suited to their
interests; raise their voices for a better world for all; and share
information, ideas and images on social media.
“The entertainment industry moves the hearts and minds of people of
all ages, and the UN thanks our friends at Sony Pictures Animation and
the Smurfs for this creative effort to mobilize support for the
Sustainable Development Goals,” said Maher Nasser, director of the
Outreach Division in the United Nations Department of Public
Information.
“We hope this campaign will motivate millions of young people and
their families to do their part to end poverty, reduce inequality, and
protect our planet – three key aspects that will lead to the well-being
and happiness of all people.”
Team Smurfs will rally behind the 17 Goals through to the
International Day of Happiness on March 20 when the campaign will
culminate in a celebration at United Nations Headquarters in New York to
mark the occasion.
This year, the International Day of Happiness will highlight the
Sustainable Development Goals as building blocks of happiness. Voice
actors from the upcoming animated movie ‘Smurfs: The Lost Village’ will
attend to honor youth and children who have played a role in raising
awareness of the Sustainable Development Goals.
“We know that children and young people are some of the world’s most
passionate advocates on issues that matter to them the most. We must
continue to find new ways to empower them to help achieve a world free
from inequality and injustice for every child.
This campaign will give
children and young people the platform they need to have their voices
heard,” said UNICEF director of communications Paloma Escudero.
“The campaign message focuses on the notion that every one of us can
make a difference, regardless of our size,” said Veronique Culliford,
the daughter of Peyo, who created the Smurfs in 1958. “It’s an honor and
privilege for The Smurfs to support the United Nations and to continue
our longstanding relationship with UNICEF.”
“All of us, even a small Smurf, can achieve big goals!” added Demi
Lovato, who voices Smurfette in the upcoming animated movie “Smurfs: The
Lost Village.”
The “Small Smurfs Big Goals” campaign will be localized in 14
different languages and promoted across Sony Pictures Television
Networks’ flagship channel brands such as AXN, Sony Channel, Crackle,
Animax and Pop available in 178 countries, including their on-air,
online and social media properties.
The public can engage on social media using the hashtags #SmallSmurfsBigGoals and #TeamSmurfs.
[source]
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